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{{first_name|Hey}},
Quick question:
Can you answer this in one sentence: why should someone choose you over everyone else doing something similar?
Not your resume. Not your services page. Not your LinkedIn headline.
One sentence. Right now.
If you hesitated, you're not alone. Most solopreneurs are building great businesses with broken positioning. They know what they do. They just can't explain why they're the obvious choice. And the frustrating part is that AI won't fix this for you automatically. It'll just help you articulate confusion at scale.
I watched this happen from the inside for 20 years. At one company I joined, the product was genuinely better than the competition. The team knew it. The customers who found them loved them. But when I asked marketing to explain in one sentence why someone should pick us, I got six different answers from six people…in leadership. That's not a messaging problem. That's a positioning problem that needs to be owned and aligned. And it was costing them millions in revenue they should have been closing.
You may not have millions on the table (yet). But you have something more expensive at stake: your time. Every week you spend marketing without clear positioning is a week your best content reaches the wrong people, or reaches the right people and doesn't stick.
This week's prompts are designed to force clarity before you write a single piece of content or send a single pitch.
This Week's Prompts: Positioning That Actually Works
I picked three from this week's thread series to go deeper on. These aren't the flashiest prompts in the set, but they're the ones I've seen move the needle fastest.
Prompt 1: Find Your Actual Edge
"Here's what I do: [describe your business and who you serve]. Now act as a potential customer hearing this for the first time. What do I know, believe, or see that most people in my space don't? What's my actual edge? If you can't find one from my description, tell me that too."
The CMO take: Most positioning audits start with competitive analysis. This one starts with you and specifically, with what you've internalized so deeply you've stopped seeing it as special. The key phrase is "if you can't find one, tell me that too." That instruction forces the AI to be honest when your description is generic, which is more valuable than getting a polished answer built on a weak foundation.
What to do with the output: If Claude finds something specific, that's your headline. If it can't find anything distinctive, your problem isn't messaging. It's your offer. Fix the offer first.
Prompt 2: The Disappearance Test
"If my website disappeared tomorrow, would anyone in my audience actually notice? Here's what I currently offer and how I show up: [describe it]. What would people miss? If the answer is 'nothing specific,' help me figure out what I need to build so the answer changes."
The CMO take: I ran something like this test at every company I joined. Not with AI, but with customer interviews. "If we shut down tomorrow, what would you do?" The answers told me more about positioning than any brand audit we paid for.
The AI version of this prompt is fast but just as revealing. The goal isn't to feel good about your answer. It's to find the gap between what you think you're known for and what you'd actually be missed for. Those two things are often not the same.
Prompt 3: Write Your Value Statement
"Help me complete this sentence without jargon: 'People choose me because I help them _____ in a way that _____.' Here's my business: [describe what you do, who you serve, what results you deliver]. Give me three versions ranked by clarity and strength."
The CMO take: The hardest thing about this prompt is the constraint. You can't hide in a paragraph. You get one sentence, and it has to do two things: name the outcome and name the method. That second blank, "in a way that," is where your differentiation actually lives. Most people write the first blank well. Almost nobody writes the second blank well without AI pushing them to be specific.
Run this. Take the strongest version. Test it as your bio. Test it as your email subject. See which version gets people to say "wait, tell me more."
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GO DEEPER
These three prompts are the starting point. If they hit, the full system is in the Positioning and Differentiation Deep Dive: 20 prompt sets with the CMO strategy behind each one. Built for solopreneurs who know their business but can't figure out why it's not clicking.
The prompts above help you find the edge. The Deep Dive helps you build everything on top of it.
Prompt Deep Dive: Positioning, Differentiation and Competition
20 AI prompt sets that help you figure out why someone should choose you. CMO-level positioning strategy, not generic branding advice.
Free Resources
20 AI Prompt Sets for Solopreneurs -- if you haven't grabbed this yet, it covers clarity, positioning, offers, decisions, and more. Free.
Move to Claude Setup Guide -- switching from ChatGPT? This walks you through the import and setup in about 60 minutes. Free.
WHAT'S COMING NEXT WEEK
You've got your positioning locked. Now we make sure people actually buy what you're selling. The prompts are all about offers: how to frame them, how to kill the jargon, and how to name the enemy your buyer is already fighting. Same effort, bigger results.
Before you go...
…and if you were wondering what my one line is:
Former marketing exec at Disney, Hasbro, and Bank of America. Now building the solopreneur MBA in public.
See you next week with more.
Keep building,
Tuck